If you are a business owner doing business in Pasadena, or looking to start a business in Pasadena, you may find these stats useful. While these stats are informative, they are general and when you are planning your online marketing campaigns, using a “shotgun approach” can be costly and inefficient. Drilling down into specific segments of your customer base is possible online. If you are interested in reaching your specific target markets, ask us about our targeted ads system.

People QuickFacts Pasadena California
Population, 2012 estimate 138,547 38,041,430
Population, 2010 (April 1) estimates base 137,122 37,253,956
Population, percent change, April 1, 2010 to July 1, 2012 1.0% 2.1%
Population, 2010 137,122 37,253,956
Persons under 5 years, percent, 2010 6.0% 6.8%
Persons under 18 years, percent, 2010 19.3% 25.0%
Persons 65 years and over, percent,  2010 13.5% 11.4%
Female persons, percent, 2010 51.2% 50.3%
White alone, percent, 2010 (a) 55.8% 57.6%
Black or African American alone, percent, 2010 (a) 10.7% 6.2%
American Indian and Alaska Native alone, percent, 2010 (a) 0.6% 1.0%
Asian alone, percent, 2010 (a) 14.3% 13.0%
Native Hawaiian and Other Pacific Islander alone, percent, 2010 (a) 0.1% 0.4%
Two or More Races, percent, 2010 4.9% 4.9%
Hispanic or Latino, percent, 2010 (b) 33.7% 37.6%
White alone, not Hispanic or Latino, percent, 2010 38.8% 40.1%
Living in same house 1 year & over, percent, 2007-2011 81.8% 84.2%
Foreign born persons, percent, 2007-2011 31.3% 27.2%
Language other than English spoken at home, percent age 5+, 2007-2011 45.1% 43.2%
High school graduate or higher, percent of persons age 25+, 2007-2011 84.1% 80.8%
Bachelor’s degree or higher, percent of persons age 25+, 2007-2011 46.5% 30.2%
Veterans, 2007-2011 6,218 1,997,566
Mean travel time to work (minutes), workers age 16+, 2007-2011 26.1 27
Housing units, 2010 59,551 13,680,081
Homeownership rate, 2007-2011 45.4% 56.7%
Housing units in multi-unit structures, percent, 2007-2011 49.0% 30.8%
Median value of owner-occupied housing units, 2007-2011 $638,400 $421,600
Households, 2007-2011 54,492 12,433,172
Persons per household, 2007-2011 2.44 2.91
Per capita money income in the past 12 months (2011 dollars), 2007-2011 $39,825 $29,634
Median household income, 2007-2011 $67,920 $61,632
Persons below poverty level, percent, 2007-2011 12.8% 14.4%
Business QuickFacts Pasadena California
Total number of firms, 2007 18,133 3,425,510
Black-owned firms, percent, 2007 5.5% 4.0%
American Indian- and Alaska Native-owned firms, percent, 2007 S 1.3%
Asian-owned firms, percent, 2007 14.9% 14.9%
Native Hawaiian and Other Pacific Islander-owned firms, percent, 2007 F 0.3%
Hispanic-owned firms, percent, 2007 16.8% 16.5%
Women-owned firms, percent, 2007 29.5% 30.3%
Manufacturers shipments, 2007 ($1000) 327,097 491,372,092
Merchant wholesaler sales, 2007 ($1000) D 598,456,486
Retail sales, 2007 ($1000) 2,707,765 455,032,270
Retail sales per capita, 2007 $19,162 $12,561
Accommodation and food services sales, 2007 ($1000) 623,794 80,852,787

 

Source: United States Census Bureau

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